DENVER–(BUSINESS WIRE)–Alterra Mountain Company announced today that Dee Byrne has been named President & COO of Squaw Valley Alpine Meadows (SVAM) based in Olympic Valley, California, effective immediately. Dee will be responsible for all operations, driving profitability, and evolving this beloved destination into a dynamo on the global scene. She will report to Mark Brownlie, Chief Operating Officer – Mountains.
Dee has worked in the ski industry for over 30 years and has held numerous positions across prominent mountains and brands. Dee joined SVAM in 2011 as the Managing Director of Snowsports Schools and Ski Teams, and was promoted to Vice President of Skier Services in 2017. As Vice President, Dee was responsible for overseeing the Guest Experience, Ski and Snowboard Teams, Ski and Snowboard Schools, Competition Services, Ticketing/Contact Center, non-ski activities and Mountain Hosts. In addition to her role at the resort, Dee serves on multiple Boards of Directors and is an advisor to PSIA on National and Divisional levels, and received PSIA/AASI’s National “Distinguished Service Award” in April 2020.
“In her time at Squaw Valley Alpine Meadows, Dee has repeatedly demonstrated her ability to lead by example during times of transition and challenge,” said Mark Brownlie, Chief Operating Officer – Mountains, Alterra Mountain Company. “A respected leader inside and outside of the resort, Dee’s approach has helped to build trust, transparency and collaboration between resort teams, as well as within the greater Squaw and North Lake Tahoe community.”
“I am incredibly grateful that my path has led me to Squaw Valley Alpine Meadows as Tahoe and its people are very special. The opportunity to lead this iconic destination as we enter this transformational era is a great honor,” said Dee Byrne, President & COO, Squaw Valley Alpine Meadows. “We have an incredible and collaborative team, which includes the collective resources of Alterra Mountain Company, that will continue to provide support as we expand our commitment to delivering superior guest and employee experiences.”
Dee’s passion for the mountains goes beyond the snow. Every year Dee and her wife, Carol, tackle a long-distance trail, including the John Muir Trail throughout the Sierra Nevada range and the Wonderland Trail that circumnavigates Mount Rainier, and they have plans to explore Isle Royale on Lake Superior.
About Alterra Mountain Company
Alterra Mountain Company is a family of 15 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, with destinations across the continent, Alterra Mountain Company is rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company’s family of diverse playgrounds spans six U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. Also included in the portfolio is Alpine Aerotech, a worldwide helicopter support and maintenance service center in British Columbia, Canada. Alterra Mountain Company honors each destination’s unique character and authenticity and celebrates the legendary adventures and enduring memories they bring to everyone. For more information, please visit www.alterramtnco.com.
About Squaw Valley | Alpine Meadows
Squaw Valley Alpine Meadows is an internationally renowned mountain resort in North Lake Tahoe, California and proud host of the 1960 Olympic Winter Games. The resort spans 6,000 skiable acres across two mountains, with stunning views of Lake Tahoe and the Sierra Nevada. Skiers and riders of all ability levels are welcomed, from beginners looking to learn on gentle terrain with a view of Lake Tahoe, to intermediates looking to progress on the corduroy of our perfectly groomed, wide-open bowls, to experts who want to tackle the legendary steeps, towering cliffs and heart-pumping chutes that continue to be ground zero for boundary breaking skiing and riding. The resort features slopeside lodging at The Village at Squaw Valley, which bustles year-round with nonstop events and over 50 bars, restaurants and boutiques. With an annual average of 400 inches of snowfall and 300 sunny California days, Squaw Valley Alpine Meadows is known as the Spring Skiing Capital and provides the longest ski and snowboard season in Lake Tahoe. Squaw Valley Alpine Meadows is on the Ikon Pass, which grants access to 45 iconic destinations across five continents. Ahead of the 2020-21 ski season, Squaw Valley Alpine Meadows announced its commitment to change the resort name, removing the word “squaw,” which is widely considered offensive. The resort has begun work on determining a new name, which will be unveiled in 2021. Visit the Squaw Valley Alpine Meadows website or call 1.800.403.0206 to learn more. You can also visit us on Instagram, Twitter, Facebook and Vimeo.
The Ashima Group