Cuzen Matcha Named to TIME’s List of the 100 Best Inventions of 2020

SAN MATEO, Calif.–(BUSINESS WIRE)–Cuzen Matcha is proud to announce that it has been named one of TIME’s 100 Best Inventions of 2020 in the Design category. According to TIME, the annual list celebrates the 100 Best Inventions “that are making the world better, smarter, and even a bit more fun.” See the full list of TIME 100 Best Inventions 2020 at See the international cover of TIME featuring the 100 Best Inventions of 2020 at

“We are truly humbled to receive this award from TIME, one of the most iconic and respected media brands in the world,” said Eijiro (“Ey-jee-roh”) Tsukada, Co-founder and CEO of Cuzen Matcha. “It’s almost incomprehensible that we only launched our matcha making system last month and have already achieved such an honor. We express our sincerest gratitude to the editors and staff of TIME for this acknowledgement of a lifetime.”

For 2020’s list, TIME solicited nominations both from its editors and correspondents around the world and through an online application process. It then evaluated them on factors including originality, effectiveness, ambition, and impact. The results: everything from a smarter beehive to a greener tube of toothpaste to the technology that could catalyze a COVID-19 vaccine.

Design lovers, matcha lovers, and anyone looking to achieve the ultimate at-home cafe set-up, can order the award-winning matcha machine at Cuzen’s limited edition Holiday Starter Kit is also currently available to order for shipment in late November with guaranteed arrival in time for the holidays. The Holiday Starter Kit, which comes in an understated Cuzen Matcha gift bag along with a holiday mocktail recipe card, includes the Cuzen Matcha Maker, one 20-gram packet of Premium Matcha Leaf and two 20-gram packets of Signature Matcha Leaf, enough for up to 60 cups of matcha. The Holiday Starter Kit costs $369.

“With the anxiety of COVID-19, many of us need to stay home for longer periods of time, resulting in less exercise and more stress,” continued Tsukada. “Thus, staying healthy both physically and mentally is critical and I believe matcha can be a great help. In Japan, it’s been said that tea gifts are auspicious, making Cuzen Matcha an ideal gift for your friends and family this year’s holiday season.”

Engineered to reproduce the qualities of a traditional stone mill and bamboo whisk—with much less effort — Cuzen Matcha is an innovative at-home matcha system that produces freshly ground matcha from organic shade-grown leaves via a beautifully designed machine.

The Matcha Maker and Matcha Leaf have been designed to work together to deliver the highest quality matcha drinking experience: the tea leaves are specially prepared to fit the compact ceramic mill, which produces a fine matcha powder that’s then automatically whisked into water, recreating the ancient art of stone ground Japanese matcha. Anyone can enjoy this versatile drink in a hot or iced latte, with sparkling water, mixed in a mocktail or cocktail—or just straight.

Founded with the vision of sharing authentic matcha with people everywhere while establishing a sustainable tea production ecosystem in Japan, Cuzen carefully sources its shade-grown organic leaves from independent tea farms in Kagoshima prefecture.

In addition to the TIME award, Cuzen Matcha has also won the Future of Foods Award at San Francisco Design Week Awards 2020, was a CES 2020 Innovation Awards Honoree, and was longlisted for the 2020 Dezeen Awards.

About Cuzen Matcha

Named one of TIME’s Best Inventions of 2020, Cuzen Matcha produces remarkably fresh matcha from whole organic shade-grown leaves and innovative technology. The freshly ground matcha has a smooth, balanced flavor and gives the drinker a mellow, focused energy that lasts. It also doesn’t come with a wasteful plastic pod system like many coffee machines. Our goal is to share freshly ground matcha with as many people as possible while encouraging the adoption of sustainable systems, whether that’s by partnering with high quality organic Japanese tea farmers or by minimizing packaging and reducing single-use plastics.

About World Matcha Inc.

World Matcha Inc., the creator of Cuzen Matcha, is a California-based tea company and food-tech startup founded by Eijiro Tsukada (CEO) and Oki Hatta (CPO) in January 2019. World Matcha’s mission is to bring authentic matcha into people’s daily lives with ease and an open mind.


Molly Antos

Dadascope Communications