A BELFAST connected fitness company is set to launch a world first in the at-home fitness equipment market following a major investment boost from Game of Thrones producer Bernadette Caulfield. #Looking For Spa and Wellness Equipment Click Here

ReformRX, the brainchild of entrepreneurs Neal and Yvette McGaffin, is the world’s first connected reformer pilates machine that brings the luxury boutique fitness experience into the home. #Looking For Spa and Wellness Equipment Click Here

Reformer pilates, a workout that’s championed by athletes and celebrities across the world, involves specialist equipment, 'the reformer', being used to practice traditional pilates exercises to allow for a more dynamic workout. #Looking For Spa and Wellness Equipment Click Here

Ergonomically designed, the ReformRX (www.reformrx.com) will offer users bespoke live and on-demand classes led by industry professionals to provide instruction, while its connected, built-in data tracking capabilities can both record performance and submit feedback on progress. #Looking For Spa and Wellness Equipment Click Here

The ReformRX will initially launch into the UK and Ireland market this summer, available to purchase with zero per cent finance via Klarna, with plans to expand into the US within its second year of business. #Looking For Spa and Wellness Equipment Click Here

The next round of fundraising is currently under way to raise approximately £4 million, which will enable the company to increase production and recruit personnel across key areas, including additions to its software, sales and marketing teams. #Looking For Spa and Wellness Equipment Click Here

Emmy award-winning producer Caulfield was first introduced to the husband and wife team when she moved to Belfast to film the hit HBO TV show and began regular 1:1 training with creative director Yvette, who is a specialist functional training provider at the couple’s South Belfast reformer pilates studio. This is the first time the Hollywood producer has invested in a business within the global fitness market. #Looking For Spa and Wellness Equipment Click Here

Invest NI offered ReformRX technical development support, which helped in the development of the pilates machine as well as marketing assistance, enabling the company to focus on growing sales in new markets. #Looking For Spa and Wellness Equipment Click Here

Neal McGaffin, managing director at ReformRX, said: “The combined investment and support we have received from Bernadette, other angel investors and Invest NI has enabled us to reach a stage where we’re ready to launch the RX into the at-home consumer market. #Looking For Spa and Wellness Equipment Click Here

“Our aim is to target the UK and RoI markets via direct sales through our e-commerce website, as well as open a dedicated RX studio in London to offer a showroom like experience to further facilitate the sales process.” #Looking For Spa and Wellness Equipment Click Here

The global at home fitness equipment market was a growing segment of the fitness market prior to the Covid-19 pandemic, but lockdown restrictions and gym closures accelerated consumer demand for premium training alternatives for the home, leading the way for other connected brands like Peloton and Tonal to increase their valuation significantly. By 2025, the sector is anticipated to reach a value of $5.9 billion. #Looking For Spa and Wellness Equipment Click Here

Creative director at ReformRX, Yvette McGaffin, added: “ReformRX has been in development long before the pandemic – we identified a gap in the reformer pilates at home market in which it was relatively confined to industry professionals, due to a lack of confidence in consumers completing a reformer-led workout at home. #Looking For Spa and Wellness Equipment Click Here

“The ReformRX will revolutionise the at-home offering and our efforts have been focused on ensuring the user experience is unrivalled. #Looking For Spa and Wellness Equipment Click Here

“Lockdowns may be easing but in a post-pandemic world, people are adopting a new hybrid-way of living and choosing to spend more of their working time at home, which means they’ll also want the ease of being able to work out at home, without compromising on the level of support or expertise they would experience when they’re in a studio.” #Looking For Spa and Wellness Equipment Click Here