STI Market Intelligence · 2026
What the Market
Actually Wants
Real engagement data from thousands of spa profile views across the STI directory — revealing which amenities, equipment, markets, and formats are capturing buyer attention in 2026.
Based on live spa profile views over the last 30 days
Loading market data…
STI Spa Performance Audit™
See how your spa scores against what the market wants
The data above shows what buyers are looking for. The free audit shows you how well your spa delivers it — across guest experience, operations, marketing, equipment, and more.
Take the Free AuditFree · 10 minutes · Instant scorecard