Benchmark Your Spa Against
2,500+ Luxury Properties
Property-level performance data from STI's national GPO network — equipment utilization, retail revenue, and treatment pricing, benchmarked against comparable luxury spas.
What It Includes
Four Benchmarking Modules
Built on data STI collects through every Free Spa Audit™, every consulting engagement, and 30+ years of GPO procurement activity across 2,500+ properties.
Equipment Utilization Benchmarking
Compare treatment room utilization, modality throughput, and booking efficiency against comparable properties — by hotel tier, market, and spa size.
Retail Revenue per Guest
Understand where your retail-to-service ratio stands vs. market. Identify the modalities and product categories driving the strongest retail attachment at top performers.
Treatment Menu Pricing Intelligence
Treatment price benchmarks by region, modality, and property tier — so you price with confidence against real competitive data, not guesswork.
Vendor & Procurement Pricing
Procurement cost benchmarks across 100+ manufacturer partners. See where your cost structure sits vs. the GPO network median — and close the gap.
How It's Built
Not Third-Party Estimates.
Real Property Data.
Every Free Spa Audit™ we run adds another data point to this benchmark. Spa Intelligence is built from 30+ years of firsthand audits, consulting engagements, and GPO procurement activity — not third-party surveys or modeled estimates.
When you see a number from Spa Intelligence, it comes from real properties that STI has assessed, equipped, or advised — including the Marriott, Hyatt, and Westin properties that make up the high-performance benchmark cohort.
Access Tiers
Recurring Intelligence. Not a One-Time Report.
Spa Intelligence is a subscription data product — updated quarterly as new audit and procurement data flows in from the GPO network. Pilot pricing will be announced to waitlist members first.
Tier 1
Property Intelligence
For single-property operators — hotel GMs, spa directors, and independent owners.
- Full benchmark access for your property type & market
- Equipment utilization vs. comparable properties
- Retail revenue per guest benchmarks
- Treatment menu pricing by region & tier
- Quarterly data refresh
Tier 2
Portfolio Intelligence
For PE ownership groups, management companies, and multi-property operators.
- Everything in Property Intelligence
- Cross-property performance comparison
- Portfolio-level procurement cost benchmarks
- GPO-compatible pricing intelligence across all categories
- Custom cohort benchmarking by brand flag or market
- Dedicated STI account team for interpretation
Already working with STI?
Your Free Spa Audit™ results feed directly into the benchmark dataset — and give you a head start on interpreting your Spa Intelligence report.
Take the Free Spa Audit™